Responsible Drinking

We find purpose in


We are committed to fostering a culture of responsible drinking and making every experience with beer a positive one.

About our Commitment to Responsibility

Our first responsible drinking message, “Budweiser Means Moderation,” dates back more than 100 years, and our first major responsible drinking campaign, “Know When To Say When,” launched more than 35 years ago.

Anheuser-Busch and our wholesaler partners have invested more than $1 billion in community-based programs to help prevent underage drinking and alcohol-impaired driving. We are proud of our ongoing tradition of promoting alcohol responsibility and investing in new ways to drive awareness around these critical issues.

Responsible Drinking


Other Initiatives